文献类型：期刊文献

中文题名：基于皮尔斯符号学的民国刊物设计及传播研究——以《良友》画报为例

英文题名：A STUDY OF THE PUBLICATION OF THE REPUBLIC OF CHINA BASED ON PEARCE SEMIOTICS

作者：朱润秋[1];傅蓉蓉[1]

机构：[1]华东理工大学艺术设计与传媒学院

年份：2018

卷号：31

期号：1

起止页码：115

中文期刊名：设计

外文期刊名：Design

基金：上海市设计学IV类高峰学科资助项目--海派艺术品数字化展示大师工作室--DC17015

语种：中文

中文关键词：符号学;视觉图像;民国刊物;传播

外文关键词：Semiotics Visual image Publication Communication Sciencen

摘要：纸质刊物的传播符号,主要由图像及文字为主要介质,通过二者的设计来呈现成果。皮尔斯作为符号学的奠基人物,其提出的实用主义符号理论与《良友》杂志诞生的阶段为同时期,更加关注符号在社会生活中的意义,是现代实际意义上的一般符号学。民国时期的平面设计,是中国视觉设计从传统向现代转变的开端,《良友》作为中国第一本综合性的大型画报,以传播文化、引领时尚为务,风行海内外,是海派文化的杰出代表,具有典型的研究意义。因此,无论是从视觉设计符号,还是从传播符号的角度为出发点,来研究民国时期,画报杂志等刊物的设计、发行及传播,这对于追根求底、深层次思考中国近现代社会文化的发展及进步,抑或是探究如何引领社会文化的趋势,都有着极为重要的崭新的意义。
The symbol of paper publication mainly consists of image and text as the main medium, and presents the result through the design of the two. Pearce as the foundation character of semiotics, symbol theory put forward the stage magazine pragmatism and ＂good friend＂ for the birth of the same period, meaning the symbol of interest in social life, is the general sense of modern science, Graphic design is the beginning of the Republic of China, Chinese visual design from the traditional to the modern transformation, the ＂good friend＂ as the first large pictorial Chinese comprehensive, in the dissemination of culture, leading the fashion, popular at home and abroad, is an outstanding representative of the culture of Shanghai, has the typical research significance. Therefore, whether it is the design of communication symbols or visual image symbols, distribution and dissemination of publications, for the development of modern culture, it Chinese, leading and cultural trends, are new and important.