文献类型：会议论文

英文题名：Application of Four-Chain Integration Theory on Cultural Derivative Design - A Case Study of Shanghai History Museum

作者：Ding, Wei[1];Huang, Xinyao[1];Zhang, Qianyu[1];Li, Xiaolin[1];An, Dadi[1]

机构：[1]East China Univ Sci & Technol, Sch Art Design & Media, 130 Meilong Rd, Shanghai, Peoples R China

会议论文集：13th International Conference on Cross-Cultural Design (CCD)

会议日期：JUL 24-29, 2021

会议地点：ELECTR NETWORK

语种：英文

外文关键词：Four-Chain Integration Theory (FCIT); Cultural and Creative Product Design; Semantic Differential Method (SD); Design evaluation

摘要：The development of society, the increase of people's income and other factors have driven the upgrading of tourism consumption. In recent years, with the rapid development of social new media, there are more and more ways to spread culture, and the innovative development of cultural derivatives has become one of the important links. Excellent cultural derivatives can greatly improve the status of culture in social groups and establish regional cultural brands. Due to the impact of modern new technologies and new models, the design of cultural derivatives is also facing new opportunities and challenges in integrating historical features, creating scale experience and providing good services. As to the problems and insufficiency in derivatives innovation and development, this study takes Shanghai History Museum (SHM) culture derivatives design as an example, by adopting evaluation principle and Semantic Differential Method, to evaluate viewers feedback in products, interactive, service, brand four dimensions on the basis of investigation and questionnaire research. With the integration of the above principles, this study defines cultural derivative design with a new logic, clarifies the development paradigm of cultural heritage inheritance and innovation, to improve the realistic value of cultural heritage.