文献类型：期刊文献

英文题名：The Impact of Joining a Team on the Initial Trust in Online Physicians

作者：Li, Jia[1];Bao, Xinyu[1];Liu, Xuan[1];Ma, Ling[1]

机构：[1]East China Univ Sci & Technol, Sch Business, Shanghai 200237, Peoples R China

年份：2020

卷号：8

期号：1

外文期刊名：HEALTHCARE

收录：;WOS:【SSCI(收录号:WOS:000523720400009)，SCI-EXPANDED(收录号:WOS:000523720400009)】；

基金：This research was supported by the National Natural Science Foundation of China with grants (71971082, 71371005, 71471064, and 91646205), the Key Soft Science Projects in Shanghai (grant no. 19692106700), the Humanity and Social Science Youth foundation of Ministry of Education of China (grant no. 18YJC630068), and Fundamental Research Funds for the Central Universities(50321131924003, 50321131925001).

语种：英文

外文关键词：e-health; e-consultation; physician trust; brand extension theory; team strength; team similarity; team size; initial trust problem

摘要：Introduction: Trust is a major challenge for the online market and this is especially the case for e-consultation platforms. Research that promotes online physician trust is highly desirable. In this study, we focus on whether joining a team led by a well-known physician will increase physician trust and what team characteristics will affect this trust. Materials and Methods: Brand extension theory is applied to the healthcare context to explain the impact of joining a team on physician trust. Specifically, both team strength and team similarity are hypothesized to have the main effects. In addition, team size is hypothesized to have a moderating effect. A 2 x 2 x 2 experiment was conducted to test the proposed research model. Results: The results indicated that joining a team would significantly increase physician trust (p < 0.001). Both team strength (p < 0.001) and team similarity (p < 0.001) had positive impacts on physician trust. In addition, a larger team size resulted in a reduced positive effect of team strength on physician trust (p < 0.001). Conclusions: Joining a physician team is an effective and low-cost method to address the initial trust problem of unknown online physicians.