文献类型：期刊文献

英文题名：A research note exploring firm action announcements and consumer attributions of blame: The moderating role of base-rate information

作者：Yuan, Zhimei[1];Guo, Yi[1];Wang, Xingdong[2]

机构：[1]East China Univ Sci & Technol, Business Sch, Meilong Rd 130, Shanghai, Peoples R China;[2]Jiangxi Agr Univ, Sch Econ & Management, Nanchang, Jiangxi, Peoples R China

年份：2020

卷号：28

期号：1

起止页码：103

外文期刊名：JOURNAL OF CONTINGENCIES AND CRISIS MANAGEMENT

收录：;WOS:【SSCI(收录号:WOS:000482341900001)】；

语种：英文

外文关键词：attributions; base rate; blame; firm action

摘要：Consumer attributions of negative events have significant implications for crisis communication. This paper employs a scenario-based between-subjects design experiment to examine the effects of two types of action announcement, technical and ceremonial, on consumer attributions under different base-rate conditions (crisis frequency in category). The findings suggest that, under high base-rate condition, technical action announcements lead to more controllability and stability attributions than ceremonial action announcements for uninvolved firms. Under low base-rate condition, technical action announcements lead to more stability attributions than ceremonial action announcements for involved firms.