文献类型：会议论文

英文题名：A Study of Purchase Decision and Its Affecting Factors for Mobile Shopping Among Smartphone Users

作者：Zhang, Ai-Min[1];Liu, Wen-Yue[1]

机构：[1]East China Univ Sci & Technol, Sch Business, Shanghai 200237, Peoples R China

会议论文集：Joint International Conference on Economics and Management Engineering (ICEME) and International Conference on Economics and Business Management (EBM)

会议日期：JUN, 2016

会议地点：PEOPLES R CHINA

语种：英文

外文关键词：Mobile shopping; Smartphone users; Purchase Decision; Affecting factors

摘要：With the popularity of Smartphones and the improvement of shopping experience, mobile shopping has become a fashion. In the mobile terminal business market, mobile shopping is developing rapidly, and the mobile shopping has become an important supplement to the online shopping market. Whether mobile shopping will replace the PC online shopping has become a hot topic in the industry. Considering these, this research will adopt interview, questionnaires and server log files to collect data, and explore purchase decisions for mobile shopping among Smartphone users in China. We expect to find the factors affecting mobile shopping among Smartphone users and the relationship between these factors and mobile shopping decision-making model. We expect that the findings have important significance on the design of mobile purchase website and online marketing strategy making.