文献类型：期刊文献

英文题名：A study of motivation and team member selection in online games

作者：Lou, Tianyang[1];Zu, Yuning[2];Zhu, Ling[3]

机构：[1]Zhejiang Gongshang Univ, Hangzhou, Peoples R China;[2]Shanghai Shuoen Network Technol Co Ltd, Shanghai, Peoples R China;[3]East China Univ Sci & Technol, Shanghai, Peoples R China

年份：2020

卷号：32

期号：6

起止页码：1286

外文期刊名：ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS

收录：;WOS:【SSCI(收录号:WOS:000560431900009)】；

语种：英文

外文关键词：Group; Online game; Motivations; Demographics; Team member selection

摘要：Purpose The purpose of this paper is to investigate impact of playing motivation on team member selection (TMS) in online games specifically related to Massively Multiplayer Online Role-playing Game environment. Design/methodology/approach A self-administered questionnaire was developed and administered to an online sample of 9,335 CR3 players. Findings The findings of this research indicated that social and immersion motivations have a significant effect on TMS. Additionally, it was discovered that achievement motivation has a positive relationship with dispositional TMS, a negative relationship to bond-based TMS. The moderation effect of frequency and gender is also demonstrated. Research limitations/implications The study verified the relationships of the theoretical model of the game motivation and TMS. Originality/value This study provides advice to operators of online games when motivating players to work in groups.