文献类型：期刊文献

英文题名：Consumer sticky purchase intention for personalized digital collections of cultural heritage in metaverse: from the prospective of self-concept

作者：Li, Shugang[1];Zhu, Boyi[1,2];Zhu, He[1];Yu, Zhaoxu[3]

机构：[1]Shanghai Univ, Sch Management, 99 Shangda Rd, Shanghai 200444, Peoples R China;[2]Zhejiang Sci Tech Univ, Sch Econ & Management, Hangzhou 310018, Peoples R China;[3]East China Univ Sci & Technol, Dept Automat, Shanghai 200237, Peoples R China

年份：2026

卷号：26

期号：2

起止页码：1217

外文期刊名：ELECTRONIC COMMERCE RESEARCH

收录：;WOS:【SSCI(收录号:WOS:001378387700001)】；

基金：This research was supported by the National Natural Science Foundation of China (No. 71871135 and No. 72271155).

语种：英文

外文关键词：Digital collections of cultural heritage; Self-concept; Social influence; Sticky purchase intention

摘要：The integration of metaverse technology with digital collections of cultural heritage (DCCH) presents a novel paradigm for museum economics and consumer engagement. Despite the burgeoning interest in DCCH, a gap exists in understanding the mechanisms that drive consumers' sticky purchase intention (SPI) in this space. This study addresses this void by examining the role of self-concept triggering (SCT) and perceived scarcity within the metaverse, moderated by platform identity (PI). Utilizing a moderated mediation model with a sample of 763 respondents, we reveal that SCT significantly enhances perceived scarcity and SPI, processes that are positively moderated by PI. This research contributes to the literature by linking individual and group identities to consumer behavior in the metaverse. Our findings highlight the threshold effect of PI, offering museums and metaverse platforms a group-oriented approach to amplify individuals' SPI. This strategy leads to more effective utilization of DCCH, yielding both economic and engagement benefits.