文献类型：期刊文献

英文题名：How institutional advantage influences overseas subsidiary performance: the mediating role of media legitimacy

作者：Yan, Haifeng[1];Wu, Qiong[2];Tian, Mu[3];Yang, Xinyue[1,4]

机构：[1]East China Univ Sci & Technol, Sch Business, Shanghai, Peoples R China;[2]Wenzhou Univ Technol, Sch Econ & Management, Wenzhou, Peoples R China;[3]NingboTech Univ, Sch Management, Ningbo, Peoples R China;[4]Shanghai Normal Univ, Sch Finance & Business, Shanghai, Peoples R China

年份：2026

卷号：20

期号：4

起止页码：986

外文期刊名：CHINESE MANAGEMENT STUDIES

收录：;WOS:【SSCI(收录号:WOS:001584827200001)】；

基金：Zhejiang Provincial Education Science Planning Project No. 2025SCG202, Zhejiang Provincial Department of Education General Research Project No. Y202353012, Key Project of Zhejiang Province Philosophy and Social Science No. 25NDJC029Z, Ningbo Soft Science Project No. 2024R024, Ningbo Municipal Natural Science Foundation No. 2023J287.

语种：英文

外文关键词：Institutional theory; Media legitimacy; Chinese multinational enterprises; Developed countries; Techno-nationalism

摘要：PurposeThis study aims to reevaluate the impact of institutional advantages on the media legitimacy and performance of Chinese multinational enterprises' (MNEs) overseas subsidiaries in developed countries amid rising techno-nationalism. It investigates how these advantages, initially beneficial, may transform into legitimacy disadvantages due to negative media portrayals.Design/methodology/approachUsing institutional theory, the research explores the period from 2008 to 2020, focusing on Chinese MNEs investing in developed countries. It examines the relationship between institutional advantages, media legitimacy and performance through empirical analysis, considering the moderating effects of institutional distance and social trust.FindingsResults indicate a significant negative correlation between institutional advantages and the media legitimacy of Chinese MNEs' overseas subsidiaries, which is detrimental to improving subsidiary performance. This negative impact is amplified by greater institutional distance between China and the host country. While the low legitimacy in the host country can negatively influence subsidiary performance, higher social trust levels within the host country help mitigate this adverse effect, reducing the extent to which negative media legitimacy translates into performance declines.Originality/valueThe paper extends the discourse on firm-specific advantages and subsidiary survival by incorporating the role of media legitimacy under techno-nationalism. It illustrates how institutional advantages can paradoxically engender legitimacy challenges in foreign markets, contributing new insights into the strategic management of international firms under complex global dynamics.