文献类型：期刊文献

中文题名：住宅智能化、消费者异质性与支付意愿--基于技术接受模型的实证分析

英文题名：Intelligent Residence,Consumer Heterogeneity and Willingness to Pay:Empirical Analysis Based on Technology Acceptance Model

作者：李宗伟[1];陈楚欣[1];张艳辉[2];何静[2]

机构：[1]上海应用技术大学经济与管理学院,上海200030;[2]华东理工大学商学院,上海200237

年份：2023

卷号：42

期号：7

起止页码：152

中文期刊名：技术经济

外文期刊名：Journal of Technology Economics

收录：CSTPCD;;国家哲学社会科学学术期刊数据库;北大核心:【北大核心2020】；CSSCI:【CSSCI_E2023_2024】；

基金：国家自然科学基金“国际学习对制造企业国际化速度的作用机制与时空效应研究”(71974130);国家社会科学基金“‘互联网+’与制造企业核心竞争力构建研究”(18BGL093)。

语种：中文

中文关键词：住宅智能化;消费者支付意愿;消费者异质性;技术接受模型

外文关键词：intelligent residence;consumers’willingness to pay;consumer heterogeneity;technology acceptance model

摘要：智能时代的到来使得智能化新产品成为人们广泛关注的焦点,住宅产业也在经历智能化的转变。本文从消费者的角度,基于技术接受模型(TAM),构建了住宅智能化对于消费者支付意愿的影响模型并对其进行实证研究。研究结果表明:住宅智能化能够通过满足消费者对住宅功能的需求进而提升消费者的支付意愿,消费者异质性对智能化住宅和支付意愿的关系具有调节作用。年轻群体和低收入群体更关注智能化住宅的基本居住功能和生活品质功能;未婚消费者更关注智能化住宅的生活品质功能,已婚群体对住宅智能化的支付意愿更高;低收入群体相比高收入群体对住宅智能化的支付意愿更高;高教育配套需求者、有会所需求和有装修需求的消费者对住宅智能化的支付意愿更强烈。
The advent of the intelligent era has made intelligent new products a widely discussed topic,and the residential industry is also undergoing intelligent transformation.From the perspective of consumers,an impact model of intelligent residence on consumers’willingness to pay was constructed based on the technology acceptance model(TAM),and an empirical study was conducted on it.The results show that intelligent residence can enhance consumers’willingness to pay by meeting their needs for housing functions,and consumer heterogeneity has a moderating effect on the relationship between intelligent residence and willingness to pay.Younger and lower-income groups are more concerned about the basic residential and quality of life functions of intelligent residence.Unmarried consumers pay more attention to the quality of life functions of intelligent residence,while married consumers have a higher willingness to pay for intelligent residence.Lower-income groups have a higher willingness to pay for intelligent residence compared to higher-income groups.Consumers with higher education,demand for clubs,and demand for decoration have a stronger willingness to pay for intelligent residence.