文献类型：期刊文献

中文题名：全业务下我国电信市场结构与企业行为的研究

英文题名：China's Telecommunications Market Structure and Enterprises Behavior under the Full-service Operating

作者：宋来[1,2]

机构：[1]上海交通大学安泰经济与管理学院;[2]华东理工大学团委

年份：2009

卷号：24

期号：3

起止页码：47

中文期刊名：华东理工大学学报（社会科学版）

外文期刊名：Journal of East China University of Science and Technology：Social Science Edition

收录：国家哲学社会科学学术期刊数据库

语种：中文

中文关键词：电信产业;全业务经营;市场结构;企业行为

外文关键词：telecommunications industry; full-service operating： market structure： enterprise behavior

摘要：全业务经营是电信运营商在产业转型过程中的一项重要选择。探讨全业务经营背景下电信市场结构与企业行为,将对电信产业重组、企业转型和产业管制重建具有重要意义。全业务下网络竞争将导致市场份额成为企业自身行为所决定的内生变量。未来电信市场依然高度集中,但业务差异化将因为市场进一步细分而更加明显。对应于电信运营商转型,企业竞争行为方式也将从传统竞争行为方式向以形象力、企业整合力导向为基准的创新竞争行为方式转变。其中,战略竞争、品牌竞争以及建立国际合作联盟将成为全业务下电信企业行为的重点。
Full-service operating is an important choice in telecommunications industry under the industrial transformation. Researching on the telecommunications market structure and enterprise behavior under the full-service will be worthwhile to study telecommunications industry restructuring, enterprise transformation and industry regulating. The network competition will lead to that market-share is determined by their own acts. The future telecommunications market is still highly concentrated, but the difference of business becomes more pronounced because the market will be further broken down. Corresponding to the telecom operators in transition, competitive behavior will also transit from the traditional competition to the innovation-oriented competition. The strategic competition, brand competition and the establishment of international cooperation will become the competition contents.