文献类型：期刊文献

英文题名：Modeling the online content mixed-revenue based on marketing response analysis

作者：Weng, Bo[1]; Cheng, Yan[1]

机构：[1] School of Business, East China University of Science and Technology, Shanghai, China

年份：2013

起止页码：553

外文期刊名：2013 10th International Conference on Service Systems and Service Management - Proceedings of ICSSSM 2013

收录：EI(收录号：20134216862724)

语种：英文

外文关键词：Commerce - Costs

摘要：At present, mixed-revenue about the combination with subscription fee revenue and advertising revenue is the main mode of revenue for online content providers. How to balance the two aspects of revenue to get the optimal revenue is the focus of this study. This article considers consumers' price sensitive level and advertisement sensitive level. Based on these concepts, we build a more realtistic model of online consumer behavior. At the same time, this article conducts the market customer segmentation to estimate the structural state of the market demand. At last, we use matlab to solve this article's problem. The experimental result shows that considering the optimal combination of online content price and advertising intensity can get higher mixed-revenue. At the same time, considering consumers' price sensitive level and consumers' advertisement sensitive level in the market play a key role in the aspects of enhancing supplier's revenue. ? 2013 IEEE.