文献类型：期刊文献

中文题名：声誉规划视域下的国际中文教育——基于欧洲中文教育机构语言文化活动的实证研究

英文题名：International Chinese Education from the Perspective of Prestige Planning:An Empirical Study Based on the Language and Cultural Programs by Europe-based Chinese Education Agencies

作者：郑国锋[1];储廷钰[1]

机构：[1]华东理工大学外国语学院,上海200237

年份：2024

期号：1

起止页码：32

中文期刊名：语言文字应用

外文期刊名：Applied Linguistics

收录：CSTPCD;;北大核心:【北大核心2023】；CSSCI:【CSSCI2023_2024】；

语种：中文

中文关键词：欧洲国际中文教育;声誉规划;语言文化活动

外文关键词：Chinese Internatinal eduction in Europe;prestige planning;language and cultural programs

摘要：本研究以欧洲中文教育机构官网报道为数据源,基于2018年~2022年间欧洲中文教育活动新闻报道3228条,从形式、功能、形象三个方面对这些报道进行分析。研究发现:形式上,欧洲中文教育主体多元,在层级间或国家间不同主体也存在互动合作;功能上,在推动中文应用领域方面取得进展,尤其在教育、媒体以及图书出版三个高声誉领域;形象上,各机构展示了中文的多种形象,促进了中文的经济和文化价值塑造。
Taking the official websites of Europe-based Chinese education agencies and their partners as the data sources,this paper rakes together 3228 news reports from 2018 to 2022.The analysis is done from 3 aspects,namely prestige planning on mode,function and image.The findings show that in terms of prestige planning on mode,Chinese promotion in Europe involves the cooperative efforts of a variety of actors,which may take place between different levels or nations.With respect to prestige planning on function,the Chinese education agencies have expanded the functional domains of Chinese,especially in education,media and book publishing.As for prestige planning on image,the Chinese education agencies have built up multiple images of Chinese and displayed its economic and cultural values.