文献类型：期刊文献

中文题名：再谈英语商标词的动词化及其翻译

英文题名：My Further Views on the Translation of Verbified Trademarks in English \=

作者：张定兴[1]

机构：[1]华东理工大学石油化工学院外语部

年份：1999

卷号：0

期号：3

起止页码：37

中文期刊名：上海翻译

外文期刊名：Shanghai Journal of Translators

收录：北大核心:【北大核心1996】；CSSCI:【CSSCI1999】；

语种：中文

中文关键词：verbification;trademark

外文关键词：verbification; trademark

摘要：笔者在《英语商标词的动词化及其翻译》（载《中国翻译》１９９７年第１期）一文中，对一些英语商标词的来历、含义及其翻译作了初步探讨，经过两年多来对更多英语商标词的观察与研究，得出如下结论：英语商标词的动词化是整个英语动词化范畴中的一个发展快、内容新的项目...
The increasing verbification in English trademarks is,in my opinion,nonexistent in Chinese and characteristic of brevity,vividness and effectiveness.In fact,they have become instrument verbs,particularly used of cars and planes,which can be translated as driving or taking a certain brand car/plane to some place for travelling pattern;verbified daily necessity trademarks can be rendered as doing sth.by using such brand commodity.More and more trademarks are suffixed by ex,and those trademarks with the pseudoscientific suffix ex and their translation deserve our attention and research.\=