文献类型：期刊文献

英文题名：Online prejudice and barriers to digital innovation: Empirical investigations of Chinese consumers

作者：Che, Tong[1];Peng, Zeyu[2];Lai, Fujun[1,3];Luo, Xin (Robert)[4]

机构：[1]Soochow Univ, Res Ctr Smarter Supply Chain, Dongwu Business Sch, Suzhou, Peoples R China;[2]East China Univ Sci & Technol, Sch Business, Shanghai, Peoples R China;[3]Univ Southern Mississippi, Coll Business & Econ Dev, Hattiesburg, MS 39406 USA;[4]Univ New Mexico, Anderson Sch Management, Albuquerque, NM USA

年份：2022

卷号：32

期号：3

起止页码：630

外文期刊名：INFORMATION SYSTEMS JOURNAL

收录：;EI(收录号：20210509869308);WOS:【SSCI(收录号:WOS:000609302200001)】；

基金：National Natural Science Foundation of China, Grant/Award Number: 71601137; Humanities and Social Sciences Team Project of Soochow University, Grant/Award Number: NH33712320; National Natural Science Foundation of China, Grant/Award Number: 71571068; National Natural Science Foundation of China, Grant/Award Number: 71471125

语种：英文

外文关键词：confirmation bias; online product prejudice; online seller prejudice; shopping channel selection; uncertainty

摘要：China is widely considered a world leader in e-commerce. In recent years, e-commerce in China has made significant progress and gone through rounds after rounds of innovations. Technological advancements have enabled the integration of online and offline channels, allowing consumers to choose their preferred shopping channel. Thus, competition and cooperation between online and offline channels have become important issues. Drawing on confirmation bias theory and the unique cultural lens (low uncertainty avoidance and a high level of cynicism) that exists in China, we conceptualize online prejudice and propose a model to analyse how it affects channel selection. A scenario-based survey, along with an explorative pre-study, was conducted to test our hypotheses. The results showed that prejudice toward the online channel does exist in China. Further, this online prejudice mediates the relationship between perceived uncertainty and channel selection. That is, uncertainty can induce consumers' online prejudice, which in turn predicts their channel selection behaviour. Furthermore, the mediating effect of online prejudice is contingent upon product type (i.e., experience products vs. search products).