文献类型：期刊文献

英文题名：The customer relationship management based on data mining

作者：Ma, Haiying[1]; Gang, Dong[2]

机构：[1] Department of Management Science and Engineering, East China University of Science and Technology, China; [2] College of Computer Science and Technology, Jilin University, China

年份：2013

卷号：80

起止页码：287

外文期刊名：WIT Transactions on Engineering Sciences

收录：EI(收录号：20141217481474)

语种：英文

外文关键词：Sales - Data mining - Classification (of information) - Problem solving - Public relations

摘要：With the globalization of economy and the increasing competition between companies, customers have more choices than ever before, thus becoming more critical. The present business forces business to shift the focus from the 'productcentered' to 'customer-centered'. How to dig out meaningful, valuable and decisive data becomes a crucial problem for many businesses. Thus, customer relationship management has aroused increasingly wide attention. Firstly, this paper introduces data mining technology for customer relationship management and, then it analyzes the problems arising from customer classification in detail and tries to solve the problem of customer classification by illustrating how data mining is conducted through the decision tree method. ? 2012 WIT Press.