文献类型：会议论文

英文题名：Two-phase Bundling Strategy with Limited Capacity

作者：Zhou, Ling[1];Xu, Yanyi[1]

机构：[1]East China Univ Sci & Technol, 130 Meilong Rd, Shanghai, Peoples R China

会议论文集：10th International Conference on E-Education, E-Business, E-Management and E-Learning (IC4E)

会议日期：JAN 10-13, 2019

会议地点：Waseda Univ, Tokyo, JAPAN

主办单位：Waseda Univ

语种：英文

外文关键词：bundling; dynamic pricing; limited capacity

摘要：Bundling, as an effective marketing model, has been gradually applied in all fields since the 1970s. Although there has many researches on bundling, the two-phase bundling strategy is still rare. This study considers a retailer who has a limited capacity of products sells two types of independent products in two periods, which the retailer can choose to sell products separately (pure components, PC) or bundled (pure bundling, PB) in different period. So there are four strategies the retailer can choose, i.e., PC-PC, PB-PB, PC-PB, and PB-PC. The research compares them, and the results show that the best bundling strategy depends on the capacity of two products.