文献类型：期刊文献

中文题名：基于社会身份的消费者决策形成机制研究

英文题名：A Research on the Formation Mechanism of Society-Identity- Based Consumer Decision-Making

作者：郭毅[1];杜娟[1]

机构：[1]华东理工大学商学院

年份：2009

卷号：5

期号：2

起止页码：31

中文期刊名：营销科学学报（辑刊）

外文期刊名：Journal of Marketing Science

语种：中文

中文关键词：自我概念;消费者决策;社会身份;作用机制

外文关键词：Self-Concept, Consumer Decision-Making, Social Identity, Action Mechanism

摘要：在象征消费情境下，消费过程本质上是消费者建构社会身份的过程。同时，由于人们的消费决策是一个系统性的活动过程，因此，社会身份对消费者决策的影响也应该存在一个作用机制。通过梳理和整合已有研究成果，本文探讨了消费情境下特定社会身份如何得以建构并促使消费者形成基于该社会身份的消费决策机制。
Under the symbolic consumption situation, consumption process is basically the process of building consumers＇social identities effect of social identity on theories and studies, this specific identity was built by themselves. Moreover,as consumer-decision-making is a systematic activities process,the consumer decision-making should be an active mechanism. Through a review for related paper discussed a social-identity-based consumer decision-making mechanism that how a and then made an effect on the formation of consumer decision-making in consumption situation.