文献类型：期刊文献

英文题名：Selling to the urban Chinese in East Asia: Do CSR and value orientation matter?

作者：Ramasamy, Bala;Yeung, Matthew C. H.[1];Chen, Junsong[2]

机构：[1]Open Univ Hong Kong, Hong Kong, Hong Kong, Peoples R China;[2]E China Univ Sci & Technol, Shanghai 200237, Peoples R China

年份：2013

卷号：66

期号：12

起止页码：2485

外文期刊名：JOURNAL OF BUSINESS RESEARCH

收录：;WOS:【SSCI(收录号:WOS:000326214300018)】；

语种：英文

外文关键词：Corporate social responsibility; Confucian values; Chinese consumers; Value orientation; CSR support

摘要：Most multinationals have a presence in the East Asian region and target the urban Chinese population. In an effort to win over the loyalty of consumers, Corporate Social Responsibility (CSR) has been used increasingly as a marketing strategy. This paper explores how personal values influence the attitude and behavior towards CSR among Chinese consumers. By collecting data from three major East Asian cities - Hong Kong, Shanghai and Singapore, and employing factor, cluster, conjoint and correspondence analyses, the authors demonstrate that Confucian value orientation can be a powerful antecedent of CSR support. (C) 2013 Elsevier Inc. All rights reserved.