文献类型：期刊文献

英文题名：Cognitive factors in adoption of Instant Messaging: A suvey

作者：Ma, Ling[1]; Song, Xiaofei[1]

机构：[1] School of Business, East China University of Science and Technology, ECUST, Shanghai, China

年份：2010

外文期刊名：2010 International Conference on Management and Service Science, MASS 2010

收录：EI(收录号：20104813439157)

语种：英文

摘要：This study investigates what cognitive factors affect the adoption of Instant Messaging. A theoretical model based on the Technology Acceptance Model within a cognitive perspective is developed, and a pilot study for an empirical analysis is conducted. A questionnaire is designed and uploaded to the professional research website. Through analysis using SEM, the key influencing factors are found including perceived usefulness, perceived ease of use, perceived enjoyment, perceived number of users. Then some recommendations are proposed to the internet companies based on the result. ? 2010 IEEE.