文献类型：会议论文

英文题名：Persuasive Design Strategy of Online Health Education for Elderly Adults Based on TAM Model

作者：Guo, Yongyan[1]

机构：[1]East China Univ Sci & Technol, Sch Art Design & Media, Shanghai, Peoples R China

会议论文集：6th International Conference on Human Aspects of IT for the Aged Population-ITAP

会议日期：JUL 19-24, 2020

会议地点：Copenhagen, DENMARK

语种：英文

外文关键词：Aging; Online health education; Technology acceptance model; Persuasive design strategy

摘要：With China's entering into an aging society, health education on aging has been attached great importance. Health education refers to planned, organized and systematic social education activities. The core of health education is to help people to establish health awareness, promote people to change unhealthy behavior and life style, develop good behavior and life style, so as to reduce or eliminate the risk factors affecting health. However, there are some problems in the current health education of aging. The elderly lack of health awareness and learning ability. The community lacks high-quality health education personnel and teaching materials. The emergence of online health education media helps to overcome some existing problems and improve the accuracy and systematization of health education for the elderly. In order to improve the acceptance effect of online health education technology, this paper combined the technology acceptance model (TAM) and persuasive strategy design (PSD) model to study the elderly's acceptance of online health education APP, as well as the influencing factors of the elderly's technology acceptance attitude.