文献类型：期刊文献

英文题名：Hybrid Versus Pure Platforms Under Endogenous Wholesale Pricing

作者：Wang, Zheng[1,2]

机构：[1]East China Univ Sci & Technol, Sch Business, Shanghai, Peoples R China;[2]East China Univ Sci & Technol, Res Inst Digital Econ, Shanghai, Peoples R China

年份：2026

外文期刊名：JOURNAL OF ECONOMICS & MANAGEMENT STRATEGY

收录：;WOS:【SSCI(收录号:WOS:001737290400001)】；

语种：英文

外文关键词：hybrid platform; price discrimination; pure platform; vertical relations

摘要：Recent debates regarding the relative efficiency of hybrid and pure platform modes have become central in platform economics. This paper investigates the effect of the platform mode in a setting where downstream sellers on the platform purchase products from an upstream manufacturer before competing in quantities. The choice between the hybrid and pure platform modes alters the upstream manufacturer's pricing incentives and, in turn, affects total market quantity and welfare. I derive the conditions under which the hybrid platform mode yields a higher, lower, or equal total quantity compared to the pure platform mode. The key determinant is the modularity of demand, which depends on the elasticity of marginal revenue. These results highlight that platform regulation should jointly consider demand structure, upstream pricing behavior, and market structure.