文献类型：期刊文献

英文题名：Constituents and consequences of smart customer experience in retailing

作者：Roy, Sanjit Kumar[1,4];Balaji, M. S.[2];Sadeque, Saalem[1];Bang Nguyen[3];Melewar, T. C.[4]

机构：[1]Univ Western Australia M263, 35 Stirling Highway, Crawley 6009, Australia;[2]Univ Nottingham Ningbo China, Nottingham Univ Business Sch China, 199 Taikang East Rd, Ningbo 315100, Zhejiang, Peoples R China;[3]East China Univ Sci & Technol, Sch Business, 130 Meilong Rd, Shanghai 200237, Peoples R China;[4]Middlesex Univ, Business Sch, London, England

年份：2017

卷号：124

起止页码：257

外文期刊名：TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE

收录：;EI(收录号：20170203237275);WOS:【SSCI(收录号:WOS:000413384300023)】；

语种：英文

外文关键词：Smart customer experience; Smart technology; Satisfaction; Perceived risk; Customer well-being

摘要：Smart retail technologies have the potential to improve the customer retail experience by providing superior and personalized retail services. However, when shoppers have to deal with technologically sophisticated retail services, concerns arise regarding the customers' adoption and their psychological reactions towards smart retail technologies. This study explores the factors which constitute customers' experience with the smart retail technologies and examines an innovative construct (i.e. smart customer experience) in retailing. The development of a conceptual model explores smart customer experiences and their consequences on smart technology, customer, and retailer-level outcomes. Guided by technology adoption research, this research examines the relationships between smart customer experience, customer satisfaction, perceived risk, behavioral intentions, word-of-mouth intentions, stickiness to retail store, shopping effectiveness, and consumer well-being. This study uses a multi-phased research approach. Findings indicate that smart customer experience directly enhances satisfaction and reduces perceived risk towards smart retail technologies. Customer satisfaction increases behavioral intentions, word-of-mouth intentions, stickiness to retailer, shopping effectiveness, and customer well-being. Perceived risk reduces behavioral intentions, word-of-mouth intentions, shopping effectiveness, and stickiness to retailer. Finally, customer satisfaction and perceived risk both mediate the relationships between smart customer experience and outcome variables. (C) 2016 Elsevier Inc. All rights reserved.