文献类型：期刊文献

英文题名：A linguistic representation based approach to modelling Kansei data and its application to consumer-oriented evaluation of traditional products

作者：Chanyachatchawan, Sapa[1,2];Yan, Hong-Bin[3];Sriboonchitta, Songsak[4];Huynh, Van-Nam[1]

机构：[1]Japan Adv Inst Sci & Technol, 1-1 Asahidai, Nomi, Ishikawa 9231292, Japan;[2]Thammasat Univ, Sirindhom Int Inst Technol, Bangkok, Thailand;[3]East China Univ Sci & Technol, Sch Business, Shanghai, Peoples R China;[4]Chiang Mai Univ, Fac Econ, Ctr Excellence Econometr, Chiang Mai, Thailand

年份：2017

卷号：138

起止页码：124

外文期刊名：KNOWLEDGE-BASED SYSTEMS

收录：;EI(收录号：20174204285088);WOS:【SSCI(收录号:WOS:000417776100011)，SCI-EXPANDED(收录号:WOS:000417776100011)】；

语种：英文

外文关键词：Kansei data; Linguistic variable; Semantic overlapping; Consumer-oriented evaluation; Decision making

摘要：This paper aims at introducing a new method for Kansei data modelling, which is basically based on the linguistic interpretation of Kansei data and the probabilistic semantics of fuzzy sets. We first interpret a semantic differential scale used in Kansei experiment as a linguistic variable and then propose a new method of how the Kansei value of products can be represented as a probability distribution on the set of Kansei linguistic labels of the linguistic variable. We further extend this Kansei data modelling approach to the cases where the Kansei value is imprecisely given as an interval or a fuzzy number. Furthermore, the proposed approach for modelling Kansei data will be used to develop a target-based model for consumer-oriented evaluation. Finally, a case study for consumer-oriented evaluation of hand painted Kutani cups, a traditional product in Ishikawa, Japan, is conducted to show the applicability of the proposed Kansei data modelling approach. (C) 2017 Elsevier B.V. All rights reserved.