文献类型：期刊文献

英文题名：Research on Users' Exercise Behaviors of Online Exercise Community Based on Social Capital Theory

作者：Fan, Jing[1];Guo, Xingchen[2];Liu, Xuan[3];Xue, Xinyi[1]

机构：[1]Beijing Foreign Studies Univ, Int Business Sch, Beijing 100089, Peoples R China;[2]Univ Int Business & Econ, Sch Int Trade & Econ, Beijing 100029, Peoples R China;[3]East China Univ Sci & Technol, Sch Business, Shanghai 200237, Peoples R China

年份：2023

卷号：11

期号：8

外文期刊名：SYSTEMS

收录：;WOS:【SSCI(收录号:WOS:001057190200001)】；

基金：This research was funded by the Humanities and Social Sciences Research Project ofthe Ministry of Education, grant number 22YJA630018, the Fundamental Research Funds for the Central Universities, grant number 2022JJ007, the National Natural Science Foundation of China,grant number 71971082, and the Science and Technology Innovation Plan of Shanghai Science andTechnology Commission, grant number 22692110200 and 19692106700

语种：英文

外文关键词：online exercise community; structural capital; relationship capital; cognitive capital; exercise behavior

摘要：Online exercise communities play an important role in their users' self-health management. The willingness of users to interact and create user-generated content in online communities reflects the vitality of the online exercise community and the positive impact it has on offline users' health performance. Therefore, based on social capital theory, we study the relationship between three types of social capital and users' offline exercise behaviors and add off-topics in the community in the model. We select the KEEP health community user group as the research setting and conduct the regression analysis. The results show that owned centrality and reciprocity have a significant positive relationship with users' exercise behaviors; accessed centrality and trust have a significant negative relationship with users' exercise behaviors; and common topics and off-topics show a partly significant correlation. As a moderating variable, off-topics have a negative moderating effect on owned centrality and betweenness centrality, but a positive moderating effect on reciprocity and trust among group members. The results enrich and expand social capital theory, deepen the research on users' exercise behaviors in the online exercise community, and provide a good reference for online exercise community management.