文献类型：期刊文献

英文题名：A study on corporate social responsibility of professional football clubs on fans' consumption intentions in China

作者：Zhang, Chengfeng[1];Song, Keke[2];Chen, Linhua[2]

机构：[1]Shanghai Univ Engn Sci, Dept Phys Educ, Shanghai, Peoples R China;[2]East China Univ Sci & Technol, Sch Sports Sci & Engn, Shanghai, Peoples R China

年份：2025

卷号：16

外文期刊名：FRONTIERS IN PHYSIOLOGY

收录：;WOS:【SCI-EXPANDED(收录号:WOS:001591415600001)】；

基金：The author(s) declare that financial support was received for the research and/or publication of this article. CZ thanks the financial support of study on "Shanghai University of Engineering Science 2024 University-Level Teaching Development Project (Ideological and Political Education through Courses Project): Fitness and Bodybuilding (Men)" (c202423001), LC thank the financial support of research on "The integrated development of culture, sports, tourism, commerce, and exhibitions in Shanghai should be promoted under the urban operation concept" (TYJCZX202401).

语种：英文

外文关键词：professional football clubs; CSR; fans identification; motivational attribution; involvement; consumption intentions

摘要：Purpose To examine how Chinese fans' perception of club CSR affects consumption intentions via fan identification and motivational attribution, and to test the moderating role of involvement.Methods A total of 1,327 valid questionnaires were collected and analyzed using structural equation modeling and cluster analysis.Results CSR perception had a significant positive effect on consumption intentions; this effect was fully mediated by fan identification and motivational attribution, with the model explaining 40.3% of the variance. Highly involved fans relied primarily on the fan identification path, whereas low-involvement fans relied on the motivational attribution path.Conclusion Clubs should implement differentiated CSR strategies tailored to fans' levels of involvement to effectively enhance consumption intentions.