文献类型：期刊文献

英文题名：On applications of art of Chinese minorities in brand-localization: Taking the design of a luggage enterprise as an example

作者：Liu, Miao[1]; Chen, Rui[1]

机构：[1] School of Art Design and Media, East China University of Science and Technology, Shanghai, China

年份：2019

外文期刊名：ACM International Conference Proceeding Series

收录：EI(收录号：20195207918460)

语种：英文

摘要：This paper is aimed to study the applications of artistic elements of intangible cultural heritage of Chinese minorities in brand-localization. The method is to find out the artistic elements of the intangible cultural heritage of Chinese minorities and its value in brand-localization. Then, focusing on brand-localization and based on a product designed for young man’s fashion by Echolac, a brand of luggage, countermeasures will be given. The conclusions are following: With the popularity of "national tide", the artistic elements of intangible cultural heritage of minorities can provide a lot of inspiration for the localization and design of brands. The use of these elements is not only a strategy for brand-localization, but also innovation and dissemination of Chinese intangible cultural heritage. ? 2019 Association for Computing Machinery.