文献类型：期刊文献

中文题名：面向零售商主导的生鲜农产品供应链的定价策略研究

英文题名：Pricing Policies for Fresh Agricultural Produce Supply Chainwith Dominant Retailer

作者：李琳[1];范体军[1]

机构：[1]华东理工大学商学院物流与供应链管理研究所,上海200237

年份：2014

卷号：22

期号：S1

起止页码：458

中文期刊名：中国管理科学

外文期刊名：Chinese Journal of Management Science

收录：CSTPCD;;国家哲学社会科学学术期刊数据库;北大核心:【北大核心2011】；CSSCI:【CSSCI2014_2016】；

基金：国家自然科学基金资助项目(70773017);教育部人文社科基金(12YJA630174);高等学校博士学科点专项科研基金(20110185110022)

语种：中文

中文关键词：生鲜农产品;价值损耗;RFID技术;定价策略

外文关键词：fresh agricultural product;;value deterioration;;RFID technology;;pricing decision

摘要：考虑运用RFID技术来监控与管理生鲜农产品,研究基于农产品实时价值损耗信息下零售商的定价与订货策略。分别在固定定价、动态定价以及带有降价时点考虑的定价三种不同模式下,构建了单周期零售商的决策模型,得到最优定价与订货策略。着力在最优销售价格、订货总量与利润值三个方面对三种定价策略进行对比分析,结果显示基于RFID技术的灵活定价策略有助于零售商获取更大的市场需求量及更大的收益。最后,运用数值分析进一步验证了理论研究的结果。
Fresh agricultural product is characterized by highly perishable nature and time-sensitive demand.Monitoring and control of fresh agricultural product can be facilitated by the application of radio frequency identification(RFID) technology,which enables real-time data collection and product value tracing.This paper examines how retailer can maximize profits of selling perishable fresh agricultural products through three pricing strategies,that is fixed pricing,dynamic pricing and pricing with markdown timing,based on real-time product quality and values.Under different pricing strategy,mathematic models are developed to obtain the optimal pricing and ordering decision.Then,the comparison and analysis of three pricing strategies are studied in the aspects of optimal retail price,total demand,and optimal profit for retailer,which shows promising benefits of applying the flexible pricing strategy with RFID technology.Finally,a numerical example is provided to support the ? ndings.