文献类型：期刊文献

英文题名：As time goes by ... maintaining longitudinal satisfaction: a perspective of hedonic adaptation

作者：Ying, Yu[1];Jing, Fengjie[2];Nguyen, Bang[2];Chen, Junsong[2]

机构：[1]Huazhong Univ Sci & Technol, Wuhan 430074, Peoples R China;[2]E China Univ Sci & Technol, Shanghai 200237, Peoples R China

年份：2016

卷号：30

期号：1

起止页码：63

外文期刊名：JOURNAL OF SERVICES MARKETING

收录：;WOS:【SSCI(收录号:WOS:000374168000008)】；

基金：The study is funded by the National Natural Science Foundation of China (Project no. 71272124).

语种：英文

外文关键词：China; Social interaction; Enduring involvement; Hedonic adaptation; Longitudinal satisfaction; Product attribute

摘要：Purpose The purpose of this paper is to improve our understanding of how firms can maintain longitudinal satisfaction. Previous research on longitudinal satisfaction demonstrates that the product attributes weight on satisfaction shifts over time. However, the existing literature lacks an understanding of the intervening mechanism. Inspired by the hedonic adaptation theory, this research first argues that the shift depends on the attribute's variability. Then, it posits that hedonic adaptation might play a mediation role in connecting the attribute's weight and longitudinal satisfaction. Finally, the research incorporates consumer intentional activities into the antecedents of longitudinal satisfaction. Design/methodology/approach The authors test a series of hypotheses across two studies. Using the Slope-shift Parameter Theory and Structural Equation Modeling, data collected from smartphone owners in four MBA classes (Study 1) and eight business venues in China (Study 2) are analyzed to confirm the research model. Findings The findings suggest that hedonic adaptation occurs during the ownership process. It is revealed that both the attribute's variability and consumption behavior play important roles in sustaining long-term satisfaction, confirming the mediating effects of hedonic adaptation on the relationship above. Originality/value The hedonic adaptation theory is applied to study the mediating role of product attribute variability and consumption behavior in sustaining customer satisfaction over time. Three contributions are offered: First, hedonic adaptation occurs during the ownership process; second, the attribute's variability and consumption behavior both play important roles in sustaining longitudinal satisfaction; third, the mediating effects of hedonic adaptation are confirmed for the relationship between attribute's variability and sustaining satisfaction and consumption behavior and sustaining satisfaction.