文献类型：期刊文献

英文题名：Pricing and service decision of dual-channel operations in an O2O closed-loop supply chain

作者：Kong, Lingcheng[1];Liu, Zhiyang[2];Pan, Yafei[2];Xie, Jiaping[2];Yang, Guang[2]

机构：[1]East China Univ Sci & Technol, Business Sch, Shanghai, Peoples R China;[2]Shanghai Univ Finance & Econ, Sch Int Business Adm, Shanghai, Peoples R China

年份：2017

卷号：117

期号：8

起止页码：1567

外文期刊名：INDUSTRIAL MANAGEMENT & DATA SYSTEMS

收录：;EI(收录号：20173604137204);WOS:【SSCI(收录号:WOS:000409171400002)，SCI-EXPANDED(收录号:WOS:000409171400002)】；

基金：The work was supported by National Social Science Fund of China (Grant No. 15ZDB161) and National Natural Science Foundation of China (Grant No. 71272015 and 71402053).

语种：英文

外文关键词：E-commerce; Closed-loop supply chain; Dual-channel; Pricing strategy; Revenue-sharing contract

摘要：Purpose - The online direct selling mode has been widely accepted by enterprises in the O2O era. However, the dual-channel (online/offline, forward/backward) operations of the closed-loop supply chain (CLSC) changed the relationship between manufacturers and retailers, thus resulting in channel conflict. The purpose of this paper is to take a dual-channel operations of CLSC as the research target, where a manufacturer sells a single product through a direct e-channel as well as a conventional retail channel; the retailer are responsible for collecting used products in the reverse supply chain and the manufacturer are responsible for remanufacturing. Design/methodology/approach - The authors build a benchmark model of dual-channel price and service competition and take the return rate, which is considered to be related to the service level of the retailer, as the function of the service level to extend the model in the reverse SC. The authors then analyze the optimal pricing and service decision under centralization and decentralization, respectively. Finally, with the revenue-sharing factor, wholesale price and recycling price transfer payment coefficient as contract parameters, the paper also designs a revenue-sharing contract led by the manufacturer and explores in what situation the contract could realize the Pareto optimization of all players. Findings - In the baseline model, the results show that optimal price and service level correlate positively in centralization; however, the relation relies on consumers' price sensitivity in decentralization. In the extension model, the relationship between price and service level also relies on the relative value of increased service cost and remanufacturing saved cost. When the return rate correlates with the service level, a recycling transfer payment can elevate the service level and thus raise the return rate. Through analyzing the parameters in revenue-sharing contract, a point can be reached where lowering the wholesale price and raising the transfer payment coefficient will promote retailers to share revenue. Practical implications - Many enterprises establish the dual-channel distribution system both online and offline, which need to understand how to resolve their channel conflict. The conflict is especially strong in CLSC with remanufacturing. The result helps the node enterprises realize the coordination of the dual-channel CLSC. Originality/value - It takes into account the fact that there are two complementary relationships, such as online selling and offline delivery; used product recycling and remanufacturing. The authors optimize the strategy of product pricing and service level in order to solve channel conflict and double marginalization in the closed-loop dual-channel distribution network.