文献类型：期刊文献

英文题名：Health and cosmetics: Investigating consumers' values for buying organic personal care products

作者：Ghazali, Ezlika[1];Soon, Pat Chen[2];Mutum, Dilip S.[3];Nguyen, Bang[4]

机构：[1]Univ Malaya, Fac Business & Accountancy, Dept Mkt, Kuala Lumpur 50603, Malaysia;[2]Univ Malaya, Grad Sch Business, Kuala Lumpur 50603, Malaysia;[3]Univ Nottingham, Business Sch, Malaysia Campus, Semenyih 43500, Selangor, Malaysia;[4]East China Univ Sci & Technol, Dept Mkt, Shanghai 200237, Peoples R China

年份：2017

卷号：39

起止页码：154

外文期刊名：JOURNAL OF RETAILING AND CONSUMER SERVICES

收录：;WOS:【SSCI(收录号:WOS:000416654300016)】；

语种：英文

外文关键词：Organic personal care products; Re-purchase intention; Perceived values; Partial least equares; Theory of planned behaviour; Importance-Performance Map Analysis (IPMA)

摘要：In investigating consumers' intentions to re-purchase organic personal care products (PCP), this study extends the theory of planned behaviour by including perceived value dimensions as the antecedents of attitude in the model. The findings revealed that most of the hypothesised relationships linking the consumer perceived value constructs (namely, health, safety, hedonic and environmental) with attitude towards the rebuying of organic PCP, were supported. Also, better product knowledge about organic PCP would lead to more positive attitudes towards re-purchasing the product. In contrast, social value was not important in predicting attitude. Similarly, the influence of subjective norm on rebuying intention was not supported. In terms of ranking of importance with regards to prediction of re-purchasing intention, attitude was the most important predictor followed by perceived behavioural control, product knowledge, hedonic value, environmental value and safety value.