文献类型：期刊文献

中文题名：青年“盲盒热”的诱因分析、符号批判与纾解路径

英文题名：Inducing Factors,Semiotic Critique and Mitigation Paths of the Youth“Blind Box Craze”

作者：彭镇聪[1];钱嫦萍[2];蔡烨[3]

机构：[1]暨南大学生命科学技术学院,广东广州510632;[2]华东理工大学党委教师工作部,上海200237;[3]上海外国语大学贤达经济人文学院外语学院,上海200083

年份：2026

卷号：42

期号：2

起止页码：126

中文期刊名：长江师范学院学报

外文期刊名：Journal of Yangtze Normal University

基金：2020年度上海学校德育理论研究课题“新时代研究生导师立德树人的价值意蕴、现实困境与实践路向”(2020-B-006)。

语种：中文

中文关键词：青年群体;盲盒热;消费逻辑;消费批判

外文关键词：youth group;blind box craze;consumption logic;critique of symbolic consumption

摘要：恰逢互联网与文化IP连接融合发展的全新时代,青年群体先验地成为符号消费的主力军,“盲盒热”便是其中的真实镜像。心理需求和情感作用的内在因素、消费模式诱导和市场监管缺失的外在因素相互作用,共同解释了“盲盒热”的群体性异化消费行为。遵循“生产—传播—认同”的逻辑理路,资本市场通过对盲盒进行符号建构,经由大众传媒助推符号价值,重构青年群体的符号认同,以此推动青年群体进行盲盒消费。这需要政府、市场和青年三方合力,推动“盲盒热”趋势朝着健康理性的方向发展。
In the new era,characterized by the integration and development of the Internet and cultural IPs,young people have naturally become the main force behind symbolic consumption—a trend vividly reflected in the“blind box craze”.The alienated consumption behavior of young people in this craze is jointly shaped by the interaction of internal factors,such as psy?chological needs and emotional drives,and external factors,including the inducement of consumption patterns and the inadequa?cy of market regulation.Following the logical path of“production–dissemination–identification”,the capital market constructs the semiotic meaning of blind boxes,amplifies their semiotic value through mass media,and reconstructs the semiotic identity of young people,thereby driving their engagement in blind box consumption.To guide the healthy development of the“blind box craze”in the future,joint efforts from the government,the market,and young people are required.