文献类型：期刊文献

中文题名：非职业篮球联赛市场现状及未来发展趋势预测——以路人王篮球赛事为例

英文题名：Status and Future Development Trend Forecast of the Non-Professional Basketball League Market—Taking The King of Underdogs as an Example

作者：赵佳澄[1];徐立功[1];刘仔媛[1];白雨瓒[1];黄璐瑶[1]

机构：[1]华东理工大学体育科学与工程学院,上海200237

年份：2023

卷号：13

期号：10

起止页码：95

中文期刊名：当代体育科技

外文期刊名：Contemporary Sports Technology

收录：国家哲学社会科学学术期刊数据库

语种：中文

中文关键词：非职业篮球;联赛市场;路人王;SWOT;分析

外文关键词：Non-professional basketball;League market;King of Underdogs;SWOT analysis

摘要：该文基于SWOT分析法,总结分析非职业篮球联赛市场现状及未来发展趋势,并对其在赛事运营中存在的问题提出相应的优化策略,以期为高质量发展背景下非职业篮球联赛市场发展提供有益参考。通过文献资料法、访谈法、实地调研法等研究方法,以非职业篮球联赛市场为研究对象,并以当前顶级民间体育赛事品牌——路人王篮球赛事为例进行深入分析,对其发展现状、内在机理、运营机制进行总结归纳。
Based on the SWOT analysis method,this paper summarizes and analyzes the current situation and the future development trend of the non-professional basketball league market,and puts forward corresponding optimization strategies for its problems in the operation of the event,in order to provide a useful reference for the development of the non-professional basketball league market under the background of high-quality development.Using the literature method,interview method,field research method and other research methods,this paper takes the non-professional basketball league market as the research object,takes the current top folk sports event brand—the King of Underdogs basketball event as an example to conduct an in-depth analysis,and analyzes and summarizes its development status,internal mechanism and operation mechanism.