文献类型：会议论文

英文题名：Dynamic Pricing with Consumer-Generated Information

作者：Li, Tian

机构：[1]E China Univ Sci & Technol, Sch Business, Shanghai 200237, Peoples R China

会议论文集：International Conference on Information, Business and Education Technology (ICIBET)

会议日期：MAR 14-15, 2013

会议地点：Beijing, PEOPLES R CHINA

语种：英文

外文关键词：consumer-generated information; dynamic pricing; experience goods; durable goods; online word-of-mouth

摘要：We study a firm's pricing strategy in response to consumer-generated information (online word-of-mouth). The firm sells durable goods to consumers over two periods. After the first period sales, an aggregated signal about the second period demand is generated. The precision of consumer-generated information depends on the size of the user base in the first period. We show that, although a firm has no control over the content of information, it always cuts the first-period price to induce information (comparing to the case where there is no consumer-generated information). The consumer-generated information increases the firm's profitability.