文献类型：期刊文献

中文题名：基于用户体验的新零售系统设计策略

英文题名：DESIGN STRATEGIES FOR NEW RETAIL SYSTEMS BASED ON USER EXPERIENCE

作者：谢理正[1];沈榆[1]

机构：[1]华东理工大学艺术设计与传媒学院

年份：2017

卷号：30

期号：21

起止页码：116

中文期刊名：设计

外文期刊名：Design

语种：中文

中文关键词：用户体验;新零售;用户触点;用户场景

外文关键词：User experience New retail User contacts User scenarios

摘要：在当前零售行业遭遇瓶颈之际,对于新零售的探索层出不穷,文章研究基于用户体验的新零售系统设计,探讨将用户体验相关理论运用于新零售系统设计之中,设计出更加人性化、更加合理的零售系统和零售形式。通过对用户场景和用户触点进行分析和设计,探索在新购物场景下满足用户需求的新新的零售系统形式,此外通过对于各个场景下用户触点的拆解和分析,探索出各触点中的用户需求,从而设计出满足用户需求的购物形式,全方位地提升用户的购物体验。
Abstract： Bottlenecks in the current retail industry, for the exploration of new retail emerge in endlessly, this paper studies a new retail system based on user experience design, discusses application of user experience related theory to new retail system design, design a more humanized and more reasonable retail system and retail forms. Through the user scenario and the user contact to carry on the analysis and design, explore the new shopping scenarios satisfy user needs new form of retail system, moreover by contact for each scenario users disassemble and analysis, explore the contact of the user requirements, design to meet the demand of users shopping form, a full range of improving the user＇s shopping experience.