文献类型：期刊文献

中文题名：历年春晚节目对广告行业问题的讽喻

英文题名：Allegory to the Problem of Advertising Industry in the Spring Festival Gala over Years

作者：王仲[1]

机构：[1]华东理工大学艺术设计与传媒学院,上海200237

年份：2012

卷号：27

期号：2

起止页码：110

中文期刊名：华东理工大学学报（社会科学版）

外文期刊名：Journal of East China University of Science and Technology：Social Science Edition

收录：;国家哲学社会科学学术期刊数据库;CSSCI:【CSSCI2012_2013】；

语种：中文

中文关键词：春晚;虚假广告;表演艺术;广告史

外文关键词：Spring Festival Gala; deceptive advertising; performing arts; advertising history

摘要：历年春晚对广告行业的违规问题时有批评。表现在春晚语言类节目对广告业缺乏行业自律、发布虚假广告、违规插播广告等现象进行大胆的讽刺以及歌唱节目对广告业表达的希望。春晚对广告行业违规问题的批评一方面折射出我国广告业的发展历史,另一方面也对广告业发展起到监督作用。
Over the years,Spring Festival Gala carries on the criticism to advertising industry about the irregularities.Language programs make a crack that the advertising industry lacks trade self-discipline,or propagandizes deceptive advertising,or carries on the bold satire and the singing programs express good hopes to advertising industry.The criticism that Spring Festival Gala couched on advertising industry on the one hand reflects the development process of our country＇s advertising industry,on the other hand,play a supervisory role of the development of advertising industry.