文献类型：期刊文献

英文题名：On the regulation of public broadcasting

作者：Li, Changying[1];Li, Youping[2,3];Zhang, Jianhu[1]

机构：[1]Shandong Univ, Sch Econ, 27 Shanda South Rd, Jinan 250100, Shandong, Peoples R China;[2]East China Univ Sci & Technol, Sch Business, 130 Meilong Rd, Shanghai 200237, Peoples R China;[3]East China Univ Sci & Technol, Oliver Hart Res Ctr Contracts & Governance, 130 Meilong Rd, Shanghai 200237, Peoples R China

年份：2023

卷号：138

期号：2

起止页码：129

外文期刊名：JOURNAL OF ECONOMICS

收录：;WOS:【SSCI(收录号:WOS:000849142800001)】；

基金：We wish to thank two anonymous referees for valuable comments and suggestions. Financial support from the National Social Science Foundation of China (18ZDA078), the Ministry of Education of China, and the National Natural Science Foundation of China (71973082) is gratefully acknowledged. The usual disclaimers apply.

语种：英文

外文关键词：Program quality; Advertising; Regulation; Two-sided market

摘要：A hallmark of public broadcasting has been the long-standing restriction on commercial advertisements, a policy that is intended to benefit the viewers. Using a model with a public broadcaster competing against a private counterpart, we show that banning commercials on the public platform actually harms the viewers. In response to this policy, the public broadcaster invests less to improve program quality and raises the subscription fee, which causes the private broadcaster also to price higher. The private broadcaster chooses a higher quality and earns a higher profit but total social welfare is reduced relative to the case of unregulated public broadcasting.