成果/Result
- Customer segmentation study of college students Based on the RFM被引量：10收藏
- 作者：Ma, Haiying Guo, Yu
- 机构： School of Business; University Enterprise Administration Office of East China
- 来源：Proceedings of the International Conference on E-Business and E-Government, ICEE 2010 2010
- 关键词：Decision support systems - Electronic commerce
- 基于混合系统的信用风险评估被引量：9收藏
- 作者：马海英
- 机构：华东理工大学管理科学与工程系
- 来源：《清华大学学报（自然科学版）》 2006
- 关键词：信用风险 人工智能 神经网络 专家系统
- 摘要：提出一种基于混合系统的信用风险评估方法,用于识别和评价中国商业银行信用风险。用自适应共振神经网络模型进行风险的定量分析,用专家系统进行定性分析,结合定量分析的结果,给出分析结论。实证分析的结果表明,对于统计方法和BP模型...
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- The customer relationship management based on data mining被引量：8收藏
- 作者：Ma, Haiying Gang, Dong
- 机构： Department of Management Science and Engineering; College of Computer Science and Technology
- 来源：WIT Transactions on Engineering Sciences 2013
- 关键词：Sales - Data mining - Classification (of information) - Problem solving - Public relations
- Credit risk evaluation based on artificial intelligence technology被引量：8收藏
- 作者：Ma, Haiying Guo, Yu
- 机构： Department of Management Science and Engineering; University Enterprise Administration Office
- 来源：Proceedings - International Conference on Artificial Intelligence and Computational Intelligence, AICI 2010 2010
- 关键词：Risk assessment - Risk analysis - Neural networks
- Study of e-commerce sites customer segmentation based on comprehensive model被引量：6收藏
- 作者：Ma, Haiying
- 机构： Department of Management Science and Engineering
- 来源：Advanced Materials Research 2011
- 关键词：Sales - Decision trees - Websites - Electronic commerce
- Customer segmentation for B2C e-commerce websites based on the generalized association rules and decision tree被引量：6收藏
- 作者：Ma, Haiying Gang, Dong
- 机构： Department of Management Science and Engineering; College of Computer Science and Technology
- 来源：2011 2nd International Conference on Artificial Intelligence, Management Science and Electronic Commerce, AIMSEC 2011 - Proceedings 2011
- 关键词：Sales - Decision trees - Managers - Electronic commerce - Websites - Data mining
