成果/Result
- The Impact of Cue-Interaction Stimulation on Impulse Buying Intention on Virtual Reality Tourism E-commerce Platforms被引量：34收藏
- 作者：Li, Shugang Zhu, Boyi Yu, Zhaoxu
- 机构：Shanghai Univ;East China Univ Sci & Technol;Shanghai Univ
- 来源：JOURNAL OF TRAVEL RESEARCH 2024
- 关键词：tourism e-commerce Impulse buying Immersion VR interaction Empathy
- Economical user-generated content (UGC) marketing for online stores based on a fine-grained joint model of the consumer purchase decision process被引量：26收藏
- 作者：Li, S. G. Zhang, Y. Q. Yu, Z. X. Liu, F.
- 机构：Shanghai Univ;East China Univ Sci & Technol
- 来源：ELECTRONIC COMMERCE RESEARCH 2021
- 关键词：Perceived risk Purchase decision process Psychological threshold Fine-grained joint model ZINB-P model
- Product family lean improvement based on matching deep mining of customer group preference被引量：21收藏
- 作者：Li, Shugang Liu, Fang Lu, Hanyu Zhang, Yuqi Li, Yueming Yu, Zhaoxu
- 机构：Shanghai Univ;China United Network Commun Grp Co Ltd;East China Univ Sci & Technol
- 来源：RESEARCH IN ENGINEERING DESIGN 2021
- 关键词：Online reviews Customer group Matching deep mining Preference diversity Product family improvement
- The user preference identification for product improvement based on online comment patch被引量：21收藏
- 作者：Li, Shugang Zhang, Yuqi Li, Yueming Yu, Zhaoxu
- 机构：Shanghai Univ;China United Network Commun Grp Co Ltd;East China Univ Sci & Technol
- 来源：ELECTRONIC COMMERCE RESEARCH 2021
- 关键词：Online comments Comment extension mining model Fine-grained matching neural network Product improvement KANO model
- A Two-Stage Nonlinear User Satisfaction Decision Model Based on Online Review Mining: Considering Non-Compensatory and Compensatory Stages被引量：12收藏
- 作者：Li, Shugang Zhu, Boyi Zhang, Yuqi Liu, Fang Yu, Zhaoxu
- 机构：Shanghai Univ;Jiaxing Univ;East China Univ Sci & Technol
- 来源：JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH 2024
- 关键词：user satisfaction satisfaction decision behavior evaluation decision rules preference mining online reviews
- Lean improvement of the stage shows in theme park based on consumer preferences correlation deep mining被引量：6收藏
- 作者：Li, Shugang Lu, Hanyu Kong, Jiali Yu, Zhaoxu Wang, Ru
- 机构：Shanghai Univ;Ind & Commercial Bank China;East China Univ Sci & Technol
- 来源：MULTIMEDIA TOOLS AND APPLICATIONS 2020
- 关键词：Consumer preferences Correlation deep mining Kano-IPA model Product improvement Theme park
- Lean persuasive design of electronic word-of-mouth (e-WOM) indexes for e-commerce stores based on fogg behavior model被引量：5收藏
- 作者：Li, Shugang Liu, Fang Zhang, Yuqi Yu, Zhaoxu
- 机构：Shanghai Univ;East China Univ Sci & Technol
- 来源：ELECTRONIC COMMERCE RESEARCH 2025
- 关键词：E-WOM indexes Fogg behavior model for consumer purchase decision-making (FBMCPD) Halo effect Loss aversion Lean persuasive design
- Impact Mechanisms of Consumer Impulse Buying in Accumulative Social Live Shopping: Considering Para-Social Relationship Moderating Role被引量：4收藏
- 作者：Li, Shugang Zhang, Yuqi Tang, Yixin Zhao, Wenjing Yu, Zhaoxu
- 机构：Shanghai Univ;Jiaxing Univ;East China Univ Sci & Technol
- 来源：JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH 2025
- 关键词：social identity live shopping impulse buying para-social interaction live content design para-social relationship
- Co-creation of metaverse brands equity with the impact of celebrity virtual images and real-life influence: from the perspective of experience-dominant logic被引量：4收藏
- 作者：Li, Shugang Zhu, Boyi Zhu, He Yu, Zhaoxu
- 机构：Shanghai Univ;Zhejiang Sci Tech Univ;East China Univ Sci & Technol
- 来源：ELECTRONIC COMMERCE RESEARCH 2026
- 关键词：Metaverse Celebrity-infused entertainment activities Experience co-creation Brand equity co-create intention Virtual-reality continuum
- The construction of a high-active EVCARD online community based on user content adoption and generation model被引量：3收藏
- 作者：Li, Shugang Liu, Xin Sun, Nan Yu, Zhaoxu Zhang, Fangfang
- 机构：Shanghai Univ;East China Univ Sci & Technol;SAIC Maxus Automobile Co Ltd
- 来源：MULTIMEDIA TOOLS AND APPLICATIONS 2021
- 关键词：EVCARD online community User-generated content Marketer generated content O2O interaction Fuzzy system dynamic model
- Mining technology hot spots in the 3D printing industry for technology strategic planning based on MRCAI被引量：2收藏
- 作者：Li, Shugang Zhu, Lirong Zhu, Boyi Wang, Ru Zheng, Lingling Yu, Zhaoxu Lu, Hanyu
- 机构：Shanghai Univ;East China Univ Sci & Technol
- 来源：JOURNAL OF INTELLIGENT & FUZZY SYSTEMS 2020
- 关键词：Technology hot spots outlier samples robust CAI 3D printing technology attention matrix
- The recommendation of satisfactory product for new users in social commerce website被引量：2收藏
- 作者：Li, Shugang Wang, Ru Lu, Hanyu Yu, Zhaoxu
- 机构：Shanghai Univ;East China Univ Sci & Technol
- 来源：MULTIMEDIA TOOLS AND APPLICATIONS 2022
- 关键词：New user Satisfactory product recommendation Homogeneity Consensus prediction Social commerce
- The super user selection for building a sustainable online social network marketing community被引量：2收藏
- 作者：Zhang, Fangfang Li, Shugang Yu, Zhaoxu
- 机构：Shanghai Univ;East China Univ Sci & Technol
- 来源：MULTIMEDIA TOOLS AND APPLICATIONS 2019
- 关键词：Online marketing community Super user selection Sustainability Fuzzy system dynamic model
- Consumer sticky purchase intention for personalized digital collections of cultural heritage in metaverse: from the prospective of self-concept被引量：2收藏
- 作者：Li, Shugang Zhu, Boyi Zhu, He Yu, Zhaoxu
- 机构：Shanghai Univ;Zhejiang Sci Tech Univ;East China Univ Sci & Technol
- 来源：ELECTRONIC COMMERCE RESEARCH 2026
- 关键词：Digital collections of cultural heritage Self-concept Social influence Sticky purchase intention
- Pioneering Technology Mining Research for New Technology Strategic Planning被引量：2收藏
- 作者：Li, Shugang Li, Ziyi Tang, Yixin Zhao, Wenjing Kang, Xiaoqi Zheng, Lingling Yu, Zhaoxu
- 机构：Shanghai Univ;East China Univ Sci & Technol
- 来源：SUSTAINABILITY 2024
- 关键词：pioneering technologies original innovations Multi-Dimensional Robust Stacking model technological development matrix new technology strategic planning
- Predicting the influence of viral message for VM campaign on Weibo被引量：2收藏
- 作者：Li Shugang Zhang Yuqi Yu Zhaoxu Zhang Fangfang Lu Hanyu
- 机构：Shanghai Univ;East China Univ Sci & Technol
- 来源：ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS 2019
- 关键词：Weibo Viral marketing Seeding strategy FEM
- A 2020 perspective on Predicting the influence of viral messages for VM campaigns on Weibo被引量：1收藏
- 作者：Zhang, Yuqi Li, Shugang Yu, Zhaoxu Zhang, Fangfang Lu, Hanyu
- 机构：Shanghai Univ;East China Univ Sci & Technol
- 来源：ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS 2020
- 关键词：Data mining Seeding strategies Social networks Viral marketing
- Constructing friendship in social networks for precise peer influence marketing by consensus link prediction algorithm被引量：1收藏
- 作者：Li, Shugang Cai, Nannan Yu, Zhaoxu
- 机构：Shanghai Univ;East China Univ Sci & Technol
- 来源：MULTIMEDIA TOOLS AND APPLICATIONS 2020
- 关键词：Friendship construction CLPA PIM Social networks
- The Impact of Consumer's Adaptation to the Creative Culture of Theme Parks on Review Usefulness被引量：0收藏
- 作者：Li, Shugang Dou, Qian Chen, Hui Yu, Zhaoxu
- 机构：Shanghai Univ;East China Univ Sci & Technol
- 来源：SUSTAINABILITY 2023
- 关键词：symbolic creativity review usefulness latent semantic analysis theme park information overload
- Continuous marketing in the social business platform based on identifying consumer boring products被引量：0收藏
- 作者：Li, Shugang Lu, Hanyu Dou, Qian Wang, Ru Yu, Zhaoxu
- 机构：Shanghai Univ;East China Univ Sci & Technol
- 来源：JOURNAL OF INTELLIGENT & FUZZY SYSTEMS 2021
- 关键词：Social business network consumer boring products J test non-nested model continuous marketing
- Potential social media influencers discrimination for concept marketing in online brand community被引量：0收藏
- 作者：Li, Shugang Wang, Ru Zhang, Yuqi Lu, Hanyu Cai, Nannan Yu, Zhaoxu
- 机构：Shanghai Univ;East China Univ Sci & Technol
- 来源：JOURNAL OF INTELLIGENT & FUZZY SYSTEMS 2021
- 关键词：Concept marketing social media influencers attention concentration index consensus smart discriminant algorithm
- The dual-layer synergistic persuasion model in AI-generated tourism short videos: the synergistic influence mechanism of personalized cue adaptation and structural framework on impulsive travel intention被引量：0收藏
- 作者：Li, Shugang Li, Ziyi Wang, Ru Yu, Zhaoxu
- 机构：Shanghai Univ;Ningbo Univ Finance & Econ;East China Univ Sci & Technol
- 来源：ELECTRONIC COMMERCE RESEARCH 2026
- 关键词：Short video e-commerce platforms Impulsive travel intention Tourism imagination Personalized cue adaptation Processing fluency theory
- When Do Structural Holes Yield Breakthrough Innovation? An Inverted U-Shape Bounded by Collaboration-Layer Centralities被引量：0收藏
- 作者：Li, Shugang Dong, Jinxian Yu, Zhaoxu Wen, Zhifang Sun, Mengsi Ye, Xinyi
- 机构：Shanghai Univ;East China Univ Sci & Technol
- 来源：SYSTEMS 2026
- 关键词：breakthrough innovation Technology Innovation Composite Network cross-layer integration mechanism knowledge-network structural holes collaboration-network centrality
