成果/Result
- Selling to the urban Chinese in East Asia: Do CSR and value orientation matter?被引量：32收藏
- 作者：Ramasamy, Bala Yeung, Matthew C. H. Chen, Junsong
- 机构：Open Univ Hong Kong;E China Univ Sci & Technol
- 来源：JOURNAL OF BUSINESS RESEARCH 2013
- 关键词：Corporate social responsibility Confucian values Chinese consumers Value orientation CSR support
- As time goes by ... maintaining longitudinal satisfaction: a perspective of hedonic adaptation被引量：8收藏
- 作者：Ying, Yu Jing, Fengjie Nguyen, Bang Chen, Junsong
- 机构：Huazhong Univ Sci & Technol;E China Univ Sci & Technol
- 来源：JOURNAL OF SERVICES MARKETING 2016
- 关键词：China Social interaction Enduring involvement Hedonic adaptation Longitudinal satisfaction Product attribute
